May 6, 2012
I meant to publish this a few weeks back – apologies.
A week or so ago, I gave money to a child I’d never met. I donated to Caine’s Scholarship Fund.
That’s kind of crazy. I sent cash to a kid on the other side of the world to help enable him to go to University. And not because I felt guilty or was stirred by a charitable campaign, because I saw something he’d done and was pretty damn overwhelmed by it. I saw it in a film.
I spend a lot of time at work espousing the advantages of film; bringing ideas alive, real people, real voices etc. But sometimes you see work that just smashes those sentiments right out of the park. Don’t just say, do.
To date, 3.2M people have watched that film and almost £200,000 has been donated to Caine and his future. That’s the kind of future I want to live in.